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San Luis Obispo, CA

Mario Ruiz is an experienced freelance news photographer and journalist based in San Luis Obispo, California. A veteran of 10 years, Mario is available for assignment on the Central California coast, Los Angeles, or San Francisco.

Inspiration for some great font use

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Inspiration for some great font use

Mario Ruiz

http://fontsinuse.com/uses/6033/the-best-of-fonts-in-use-in-2013

Using fonts the right way is a skill few understand and even fewer master. I'm trying to understand it myself so I can use fonts better in my PowerPoint presentations, on my website, and in critiquing work. It is such an art to do so much with something so seemingly simple, but even just the right combinations and limiting yourself is so important. It's easy to go trigger happy with every cool font I find on Google and typekit. Plus, if content is lacking, you can always dress it up with a great font and maybe people won't notice :)